The First Year of Using a Digital Marketing Agency: An Unexpected Rollercoaster

You’ve finally made the decision to hire a digital marketing agency. Congrats! You’re on your way to taking your business to the next level. But what can you expect in those first twelve months? Here’s a hint: it’s not all sunshine and rainbows. In fact, the first year of working with a digital marketing agency can be pretty rocky. Here’s what you can expect.

Expectation #1: You’ll Get a Crash Course in Marketing

If you’re like most business owners, you didn’t get into business to become a marketing expert. But when you work with a digital marketing agency, that’s exactly what you’ll have to do. In order to make sure that your campaigns are on track, you’ll need to learn the basics of things like SEO, copywriting, and analytics. It sounds daunting, but don’t worry—your agency will be there to help you every step of the way

Expectation #2: You’ll Have to Be Patient

Rome wasn’t built in a day, and neither are successful digital marketing campaigns. In those first few months, it might feel like nothing is happening. But trust us, behind the scenes, your agency is hard at work building the foundation for a long-term strategy that will pay off down the line. So hang in there—good things are coming.

Expectation #3: You Might Not See Immediate Results

Although we just talked about how important it is to be patient, we also want to manage your expectations when it comes to results. In those first few months, it’s unlikely that you’ll see a huge spike in traffic or conversions. Instead, think of this period as an investment in your future success. By laying the groundwork now, you’re setting yourself up for success down the road

The first year of working with a digital marketing agency can be tough—but it’s also full of potential. Just remember to brace yourself for a crash course in marketing 101, be patient while your campaigns get off the ground, and don’t expect immediate results. If you can keep all of that in mind, you’re sure to have a successful first year with your agency!